Apple Bottom Clothing – Designer Fashion For Curvy Women
Rap clothing brands aren’t anything new, couple of however have experienced the innovation and trendsetting ability present in Apple Bottom Clothing. Formally named Apple Bottoms, the clothing and lifestyle line for ladies was began in 2003, by St. Louis based artist, Nelly alongside friend Ian Kelly and cousin, Yomi Martin.
Kelly, Martin and also the multi-platinum Nelly had already proven remarkable ability to acknowledge hip, fresh designs using the earlier launch of Vokal, a menswear line. Vokal, had initially been produced in the 90’s while Nelly was still being a completely independent artist. As his career rose, the brands prominence rose and gave Nelly the chance to produce the apple bottom clothing line strictly for ladies.
Though Nelly isn’t a designer themself, he works carefully together with his group of designers to supervise each design. He’s also mentioned that with regards to the apple bottom jean he views what he loves to visit a lady putting on as he makes his input. Nelly’s creative vision ensures each product gives females the best fit meets the general vision of Apple Bottoms and more importantly constitutes a lady feel beautiful.
Right from the start, apple bottom clothing is built to provide urban appeal. The very first product released through the line was the apple bottom jean along with other jeans put on. With the aid of an Apple Bottoms Girl model search over the U . s . States as well as televised on VH1, the clothing line only for women being in a position to capture the interest of males everywhere.
The vision behind apple bottom clothing happens to be to celebrate the curves of ladies. Rather of ladies trying to squeeze into jeans, Apple Bottoms are equipped for women with curvier rears and much more ample sides and thighs. Jeans are sassy using the sexy detailing because of studs, rhinestones and beads. Adding lycra material within the jeans put on, causes the apple bottom jean to cup and shape a ladies rear giving women a lift of confidence and attractiveness the average jean just doesn’t provide.
This visionary appeal helps the company resonate with natural women of shapes, sizes and ethnicities. The apple formed pockets gave the company a unique and signature look, setting it in addition to the countless other celebrity clothing lines which were available on the market. A part of Apple Bottoms success also rides in the decision to create each bit of clothing affordable without having to sacrifice on quality.
In 2004, apple bottom clothing arrived at a brand new degree of success when talk show host Oprah used them on her behalf show. The company seemed to be featured on America’s Next Top Model cycle 10 and also the Ellen DeGeneres Show. Apple Bottoms mention in a number of prominent rap songs have helped further enhance the brands profile. Ashanti, Vivica Fox, Fergie and Alicia Keys are only a couple of from the celebrities photographed putting on an apple bottom jean.
Obviously, with the much success it had not been lengthy before Apple Bottoms diversified with much more choices for the urban lifestyle. Apple bottom clothing for youthful women and full figured women was soon added. Handbags, jewellery, eyewear, scrubs, lingerie, footwear or even a signature scent were soon put into the road. The urban lifestyle line are available in a large number of stores across the nation an internet-based.